We hope that you are not surprised to learn that this proposed rule is opposed by many food and beverage companies. They are part of a multi billion dollar industry that is based upon making money by making the consumer fat and sick from eating unhealthy foods. These companies care more about the bottom line than about your health.
The proposed rule would set the recommended intake of added sugar for packaged food and beverages at no more than 200 calories a day. This translates to about 13 teaspoons of added sugar. Keep in mind that a bottle of Coke or Pepsi has about 10 teaspoons of added sugar.
Sugar currently is one of the few major food components that does not have a recommended consumption level on the U.S. approved food labels. This lack of essential and necessary information is the result of pressure from the same food companies that have spent millions on advertising to convince us that all of this sugar is tasty and good.
The FDA rule still needs to go through a public comment period before the rule can be adopted.